Gerry Keane

Gerry Keane has over 20 years experience in marketing and marketing research. He has worked as a marketing research consultant and a research buyer for BC Hydro and Vancity Credit Union. In addition to his 6 years at Vancity, Gerry has carried out research projects for chartered banks, insurance and investment companies. Gerry's areas of expertise include new product development, member loyalty and segmentation, member experience and development, and qualitative research including focus groups, on-line focus groups, in-depth interviewing and customer ethnography.

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